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PedalSnake Inventor Wears Many Hats
December 2004
From the 2005 NAMM Daily "Upbeat", Thursday Jan. 20, 2005
RALEIGH, NC. Jody “King Snake” Page, PedalSnake inventor and president of Stage Magic Inc., has had a long varied career, both a professional musician and as an engineer/inventor.
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Jody started in music as a teenage guitarist/singer. With many successful bands now under his belt, and a successful career as a solo artist, Jody has shared the stage wtih the likes of Mick Taylor (Rolling Stones), Steppenwolf, and John Hammond. “All Broke Up”, his debut CD (Mass Music) was realeased in 2001. While Jody still gigs as much as time allows, his new company Stage Magic Inc. now specializes in the development of innovative products for the music industry. PedalSnake, their debut product, is now receiving rave reviews from dealers and musicians worldwide. |
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endless coiling and uncoiling, and clutter underfoot are gone now. The response to PedalSnake from players around the world has been a bit overwhelming. Now, its just a matter of continuing to let the world know.”
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PedalSnake and Pedaltrain Unite
January 2005
January 2005
RALEIGH, NC. Stage Magic Inc. recently announced that PedalSnakeTM and Pedaltrain will be promoting an FX-pedal management system that will forever change the way guitar players manage their stomp boxes. When combined, these two unique products form an cost-effective, efficient, and attractive solution, without the setup headaches and cable clutter associated with traditional FX pedal rigs.
PedalSnake is the patented all-in-one snake that replaces that “cable mess” between a guitarist's pedals (frontline) and amp (backline). Guitar cords, power, foot switch lines, MIDI, and more, are all provided in one flexible snake that easily coils up in a pedalboard case. The entire concept is based upon a noise-free, patented wiring scheme. Setup becomes much faster, and the look is very clean onstage.
Pedaltrain is an elegant, “no frills” pedalboard that comes in three sizes. A polished black metal platform is tilted at the appropriate angle for effortless foot switching, and there is space underneath to tie off PedalSnake’s plug'n'play pigtail lines. Slots in the top face allow plugs to pass up through to the top, giving a neat appearance.
“Both companies will remain separate,” says Stage Magic Inc. (PedalSnake) President Jody Page. “We are approaching this from a marketing point-of-view, encouraging guitar players to realize that PedalSnake and Pedaltrain together form the best pedal management system in the world. It really is a no-brainer, and every guitar player with FX pedals will benefit.”
“Guitar players from all over the world say we have the best pedalboard out there,” says Pedaltrain President John Chandler. “We concentrated on quality and convenience, not the “try-to-do-everything-kit’ of other pedalboards. Power and connection should not be tackled a pedal platform—there are just too many possibilities nowadays. This is where PedalSnake comes in.”
Based in Raleigh NC, Stage Magic Inc. is a leader in the design, manufacture and distribution of products engineered to enhance the lives of performing musicians. Designed in pursuit of the highest standards, Stage Magic products are distributed throughout the world through a network of distributors and dealers.
“Both companies will remain separate,” says Stage Magic Inc. (PedalSnake) President Jody Page. “We are approaching this from a marketing point-of-view, encouraging guitar players to realize that PedalSnake and Pedaltrain together form the best pedal management system in the world. It really is a no-brainer, and every guitar player with FX pedals will benefit.”
“Guitar players from all over the world say we have the best pedalboard out there,” says Pedaltrain President John Chandler. “We concentrated on quality and convenience, not the “try-to-do-everything-kit’ of other pedalboards. Power and connection should not be tackled a pedal platform—there are just too many possibilities nowadays. This is where PedalSnake comes in.”
Based in Raleigh NC, Stage Magic Inc. is a leader in the design, manufacture and distribution of products engineered to enhance the lives of performing musicians. Designed in pursuit of the highest standards, Stage Magic products are distributed throughout the world through a network of distributors and dealers.
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PedalSnake Jams at NAMM
March 2005
March 2005
RALEIGH, NC. Exhibiting at NAMM for the first time, PedalSnake found itself in good company, in fact, a lot of good company.
At the conclusion of the 2005 show, NAMM announced record-breaking numbers. A grand total of 78,091 registrants attended, and 1,428 companies exhibited. International attendance grew substantially as well, with a 10 percent increase (to 8,416 from 91 countries).
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Record crowds marveled at the latest musical instruments and products, attended valuable seminars, and saw many artists and celebrities--all while experiencing the sunny weather and warm hospitality of Southern California. “This NAMM Show was PedalSnake’s first big exposure,” says Jody Page, President of Stage Magic Inc. “From the beginning Thursday morning, to the end Sunday eve, we had a consistent flow of traffic. In general people were amazed at the quality of PedalSnake. Our simple ‘before and after’ pedalboard setup really illustrated quickly what PedalSnake is all about—the ultimate FX pedal cabling solution. Our goal was to build product awareness with MI customers, and that’s exactly what we accomplished. From our one-on-one dealer meetings, to our spirited jam sessions--which always attracted crowds--it was a huge success. But best of all, I got to jam with Rick Derringer.” |
Jody jams with lefty LA smoke machine JP Cervoni.
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Our simple ‘before and after’ pedalboard setup really illustrated quickly what PedalSnake is all about—the ultimate FX pedal cabling solution. Our goal was to build product awareness with MI customers, and that’s exactly what we accomplished. From our one-on-one dealer meetings, to our spirited jam sessions--which always attracted crowds--it was a huge success. But best of all, I got to jam with Rick Derringer.”
Will PedalSnake exhibit next year? "You bet," says Page. "Maybe I'll live my dream...and get to jam with Hendrix!"
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Will PedalSnake exhibit next year? "You bet," says Page. "Maybe I'll live my dream...and get to jam with Hendrix!"
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PedalSnake® Wins Major Award
Guitar Player Magazine’s Readers Vote
November 2006
RALEIGH, NC. Stage Magic Inc. recently announced its patented product PedalSnake™ was voted “Best Accessory” in the yearly “Reader’s Poll” at Guitar Player Magazine. Guitar Player is one of the oldest and most respected publications in the music industry.
“We were thrilled,” says Stage Magic president Jody Page, “…and surprised that we won, being such a small company.”
“It seems our customers were loyal,” Page continues. “Most of them even emailed us to say they had voted. This shows what a special bunch they are. PedalSnake customer, over the past 2 years, are the players around the world who weren’t afraid to try something new. PedalSnake is now fast becoming the new standard in FX pedal connections, but when they bought PedalSnake, it was a brand new concept on the market. So they were taking a chance.”
Is this a good omen for the future? “Absolutely,” answers Page. “This has given sales a boost, along with our recent naming of the Fender Wholesale Division as our domestic distributor. So, we are hoping for a boom year in 2007!”
Is there anything else new in the PedalSnake world?
“Well, we are launching a new website, which will be a big improvement. It will include international shipping to countries where we don’t have distribution yet…and it will still include our infamous PedalSnake video!” (see it at www.pedalsnake.com ). A new product line is due out early in 2007, too. We are offering more lengths and channel counts for our Generation 2 (G2) plug’n’play line. This is our most popular line, since you can easily change your lines around if your rig changes. And guitar rigs seem to change often.”
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November 2006
RALEIGH, NC. Stage Magic Inc. recently announced its patented product PedalSnake™ was voted “Best Accessory” in the yearly “Reader’s Poll” at Guitar Player Magazine. Guitar Player is one of the oldest and most respected publications in the music industry.
“We were thrilled,” says Stage Magic president Jody Page, “…and surprised that we won, being such a small company.”
“It seems our customers were loyal,” Page continues. “Most of them even emailed us to say they had voted. This shows what a special bunch they are. PedalSnake customer, over the past 2 years, are the players around the world who weren’t afraid to try something new. PedalSnake is now fast becoming the new standard in FX pedal connections, but when they bought PedalSnake, it was a brand new concept on the market. So they were taking a chance.”
Is this a good omen for the future? “Absolutely,” answers Page. “This has given sales a boost, along with our recent naming of the Fender Wholesale Division as our domestic distributor. So, we are hoping for a boom year in 2007!”
Is there anything else new in the PedalSnake world?
“Well, we are launching a new website, which will be a big improvement. It will include international shipping to countries where we don’t have distribution yet…and it will still include our infamous PedalSnake video!” (see it at www.pedalsnake.com ). A new product line is due out early in 2007, too. We are offering more lengths and channel counts for our Generation 2 (G2) plug’n’play line. This is our most popular line, since you can easily change your lines around if your rig changes. And guitar rigs seem to change often.”
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PedalSnake® Names Fender as Distributor
November 2006
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RALEIGH, NC. Stage Magic Inc. recently announced that Fender’s Wholesale Division will handle domestic distribution of their patented and award-winning PedalSnake™ product, a innovative cable for guitar players. The agreement expands PedalSnake’s sales channels, and leverages Fender Wholesale’s already outstanding line of effects pedals and accessories. 2007 Winter NAMM attendees will find PedalSnake in the Fender booth (#207).
“We are thrilled to be working with Fender,” says Jody Page, President of Stage Magic Inc., inventor and manufacturer of PedalSnake. “I have used Fender guitars and amps my entire life, and the guys in their wholesale division have proven how savvy they are with their quick study and action on PedalSnake.”
Fender is also happy with the new PedalSnake deal. “PedalSnake is an incredible piece of gear,” says Billie Pirie, product manager for Fender’s Guitar Accessories. “We visited PedalSnake back during Winter NAMM 2006, and were knocked out by its clean look and simplicity of use. Setup becomes so much faster for pedal users, no tone is lost. Our division, Fender Wholesale, is relatively new, and our job is to look for the latest and greatest new gear for musicians. PedalSnake is perfect for us. It is a new way of thinking—fast becoming the new standard for pedal connections—and offers great leverage to our other great pedals and accessories.”
“The timing was perfect,” Page continues. “PedalSnake won Guitar Player Magazine’s Reader’s Poll for “Best Accessory” right after Fender decided to take us on. So we’re struggling to keep up with sales. Now, we are slammed creating new selling tools for Fender to put the word out, including our infamous video at www.pedalsnake.com.“
Fender now stocks the entire line of PedalSnake products for distribution to US dealers, and will debut in the Fender booth (207) at the 2007 Winter NAMM Show.
“We are thrilled to be working with Fender,” says Jody Page, President of Stage Magic Inc., inventor and manufacturer of PedalSnake. “I have used Fender guitars and amps my entire life, and the guys in their wholesale division have proven how savvy they are with their quick study and action on PedalSnake.”
Fender is also happy with the new PedalSnake deal. “PedalSnake is an incredible piece of gear,” says Billie Pirie, product manager for Fender’s Guitar Accessories. “We visited PedalSnake back during Winter NAMM 2006, and were knocked out by its clean look and simplicity of use. Setup becomes so much faster for pedal users, no tone is lost. Our division, Fender Wholesale, is relatively new, and our job is to look for the latest and greatest new gear for musicians. PedalSnake is perfect for us. It is a new way of thinking—fast becoming the new standard for pedal connections—and offers great leverage to our other great pedals and accessories.”
“The timing was perfect,” Page continues. “PedalSnake won Guitar Player Magazine’s Reader’s Poll for “Best Accessory” right after Fender decided to take us on. So we’re struggling to keep up with sales. Now, we are slammed creating new selling tools for Fender to put the word out, including our infamous video at www.pedalsnake.com.“
Fender now stocks the entire line of PedalSnake products for distribution to US dealers, and will debut in the Fender booth (207) at the 2007 Winter NAMM Show.
PedalSnake® Introduces New Product Line
November 2006
November 2006
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RALEIGH, NC. Stage Magic Inc. recently announced several enhancements to PedalSnake™—the patented, award-winning “all-in-one” cable for guitarists with FX pedals. New product options will be accompanied by an increased commitment to a “modular system approach”, simplifying the PedalSnake purchase-decision and offering more cost effective options for the market at large.
On the product side, four new PedalSnakeG2 plug’n’play Base Snakes are being introduced. Available in 4-channel and 7-channel versions, each will have a length option of 18 or 24 feet. Each will also include a 5-wire “MIDI5” channel with phantom power—a major plus for customers with MIDI footcontrollers.
“There is no guidebook for marketing PedalSnake,” says Jody Page, president of Stage Magic Inc. “Novel concepts need time in the market place to be perfected. We are now on the verge of doing that.”
“Nowadays, guitar rigs vary so widely in complexity and size,” Page continues. “And power and cabling needs change whenever a player tries new gear. So, more commitment to a ‘configurable system’, as well as more options, are is needed in today’s market. This is why our PedalSnakeG2 line has so popular—it is plug’n’play, and easily adapts when cabling needs change. Now, G2 is taking a huge leap in capturing market.”
PedalSnake’s sales methodology is also changing. Kits for G2 Standard Model “kits” will be discontinued. In their place, individual G2 Base Snakes and G2 Pigtails will, for the first time, be offered separately. This allows users to more easily create the perfect custom cabling system for their rig using modular plug’n’play components.
A new website is also in the works. “The new site will better organize our pedal-rig educational material,” Page adds, “and explain the new products and sales methods. It should be a big improvement over our present site.”
“But have no fear!” Page concludes. “The new site will still include our infamous PedalSnake video!”
On the product side, four new PedalSnakeG2 plug’n’play Base Snakes are being introduced. Available in 4-channel and 7-channel versions, each will have a length option of 18 or 24 feet. Each will also include a 5-wire “MIDI5” channel with phantom power—a major plus for customers with MIDI footcontrollers.
“There is no guidebook for marketing PedalSnake,” says Jody Page, president of Stage Magic Inc. “Novel concepts need time in the market place to be perfected. We are now on the verge of doing that.”
“Nowadays, guitar rigs vary so widely in complexity and size,” Page continues. “And power and cabling needs change whenever a player tries new gear. So, more commitment to a ‘configurable system’, as well as more options, are is needed in today’s market. This is why our PedalSnakeG2 line has so popular—it is plug’n’play, and easily adapts when cabling needs change. Now, G2 is taking a huge leap in capturing market.”
PedalSnake’s sales methodology is also changing. Kits for G2 Standard Model “kits” will be discontinued. In their place, individual G2 Base Snakes and G2 Pigtails will, for the first time, be offered separately. This allows users to more easily create the perfect custom cabling system for their rig using modular plug’n’play components.
A new website is also in the works. “The new site will better organize our pedal-rig educational material,” Page adds, “and explain the new products and sales methods. It should be a big improvement over our present site.”
“But have no fear!” Page concludes. “The new site will still include our infamous PedalSnake video!”
PedalSnake® Endorser Wins Big
November 2006
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RALEIGH, NC. Stage Magic Inc. recently announced that their premier PedalSnake endorser, Ronny North, was voted “Best Male Guitarist” in LA’s All Access Magazine. Ronny, from the LA area, has long been considered one of the world’s most gifted and unique guitarists.
| “We are all happy for his win—and not a bit surprised. I’ve been playing for over 30 years, and Ronny is truly the most unique guitarist I’ve ever heard,” says Jody Page, president of Stage Magic. “And Ronny is a great guy to work with—he has always given his all to promote PedalSnake. Now, his award comes on the heel’s of PedalSnake being voted “Best Accessory” in Guitar Player Magazine’s Reader’s Poll. So I guess we’ll both be doing some celebrating together at NAMM!” Ronny too was thrilled. “It’s wonderful to be recognized like this,” he says, “especially with the caliber of the other player’s around here who were nominated.” The PedalSnake endorser adds, “I do love my PedalSnakes—I actually have two now. Maybe that was what put me over the top! PedalSnake makes my stage look super-clean, and my tech loves setting it up—very quick to uncoil and plug in.” Ronny performs regularly in the LA area, and can be seen in various booths at the Winter NAMM Show. |
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PedalSnake® Names Axis German Distributor
November 2006
RALEIGH, NC. Stage Magic Inc., creator of the award winning PedalSnake product, recently announced that Axis (Germany) has been named the PedalSnake distributor for Germany, Austria, and Switzerland. This further enhances the already extensive PedalSnake network in Europe.
“Axis will be a fine asset for us in the EU,” says Stage Magic president Jody Page. “They have been at it for a while, and were quick to understand the PedalSnake concept and value. We have had many calls for PedalSnake in their area, so we know the market is ready.”
The Axis Company is an established distributor with more than 25 years experience in the Music--Electronics marketplace. In addition to major brands, Axis also has their own product lines—DDT and Switchmode Power Supplies sell successfully worldwide. An established sales-force of more than 500 resellers/dealers is complimented by yearly exposure at numerous Music Fairs.
RALEIGH, NC. Stage Magic Inc., creator of the award winning PedalSnake product, recently announced that Axis (Germany) has been named the PedalSnake distributor for Germany, Austria, and Switzerland. This further enhances the already extensive PedalSnake network in Europe.
“Axis will be a fine asset for us in the EU,” says Stage Magic president Jody Page. “They have been at it for a while, and were quick to understand the PedalSnake concept and value. We have had many calls for PedalSnake in their area, so we know the market is ready.”
The Axis Company is an established distributor with more than 25 years experience in the Music--Electronics marketplace. In addition to major brands, Axis also has their own product lines—DDT and Switchmode Power Supplies sell successfully worldwide. An established sales-force of more than 500 resellers/dealers is complimented by yearly exposure at numerous Music Fairs.
December 2006
RALEIGH, NC. Stage Magic Inc., creator of the award winning PedalSnake product, recently announced that NTK Music AB of Sweden has been named the PedalSnake distributor for Sweden , Norway, and Finland.
“NTK does a fine job in Sweden,” says Stage Magic president Jody Page, “They made a point to come by the PedalSnake booth at the 2006 NAMM Show. We always appreciate those resellers who put in the effort to identify new and valuable music gear, and Kjetil Granli has been a pleasure to work with. We have sold many PedalSnakes in Sweden, Norway, and Finland, so we know they can be successful.”
NTK distributes Premier Drums, and an eclectic assortment of European brand names. “PedalSnake is a valuable addition to our product offerings,” say Kjetil Granli of NTK. “It is truly a revolutionary product for guitar players, and we are expecting sales to increase dramatically in 2007.”
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RALEIGH, NC. Stage Magic Inc., creator of the award winning PedalSnake product, recently announced that NTK Music AB of Sweden has been named the PedalSnake distributor for Sweden , Norway, and Finland.
“NTK does a fine job in Sweden,” says Stage Magic president Jody Page, “They made a point to come by the PedalSnake booth at the 2006 NAMM Show. We always appreciate those resellers who put in the effort to identify new and valuable music gear, and Kjetil Granli has been a pleasure to work with. We have sold many PedalSnakes in Sweden, Norway, and Finland, so we know they can be successful.”
NTK distributes Premier Drums, and an eclectic assortment of European brand names. “PedalSnake is a valuable addition to our product offerings,” say Kjetil Granli of NTK. “It is truly a revolutionary product for guitar players, and we are expecting sales to increase dramatically in 2007.”
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